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Digital Marketing Operations

May 1, 2012

The Social Design


Managing the Digital Marketing campaigns is a new and unexplored philosophy in sales promotion and marketing. The increasing digital world has presented many opportunities and challenges for monitoring internet marketing and developing go to market strategies. Every market has its own behavioral pattern when it comes to social media marketing.


With the widespread diffusion of desktop computers, the Internet and the World Wide Web over the past decade, more and more of what a modern enterprise does each day, involves the movement of electronic bits of information. Bits of customer information, bits of employee information, bits of product information, making the product as information itself stored in humungous servers and then transferred to the right person at the right time.


From this vantage point, the modern enterprise is becoming ever more “digital” in terms of what it is and what it does. For start-up firms/processes in digital marketing or firms seeking to be partners with the world’s leading social/professional networking sites, there needs to be a systematic understanding of the business processes involved. Following is a gist of the most important subjects of concern to marketing managers looking forward to tame information to their fingertips.

  • Design virtual business processes that are user friendly
  • Performance metrics to enhance the effectiveness of sales promotion
  • Innovative business models involving marketing mix
  • Behavioral pattern of markets with respect to increase in online population
  • Business processes automation
  • Channel sales management to exploit channel synergy
  • Relationship management in computer-mediated interaction
  • Security of intellectual property;
  • Operational ethics dealing with information

Let’s explore all the mentioned topics and be partners!

2 Comments leave one →
  1. May 23, 2013 11:44 PM

    There is certainly a lot to learn about this issue. I really like all of the
    points you have made.

  2. January 15, 2014 2:43 AM

    Thanks for the feedback. The blog will be reopened this hear again and I’ll be disucssing more about social media influences in across the world.

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