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Mobile User Interfaces for WordPress Blogs…

June 7, 2012

It’s indeed the era of mobile computing. With social networking sites like Facebook already thriving on it’s 488 million mobile user base, this wave is yet to hit the APAC region. Tabs and mobile computing is doing great in US and it will pay rich dividends for sure, no matter what the market says about the Facebook IPO being a Goldilock IPO.

Mobile Marketing

It was a simple realization today morning When I went through my blog on a basic Blackberry phone, I was pretty thrilled..!  Like a child I had a first look at of the blog on an ipad later. It was simply awesome…!!! One has the drive to write more once you see a beautifully crafted, yet simple blog on a comparatively smaller interface. The best part is that even the dot in the ‘i’ and the fullstops are proportionate.

However, when i use this same theme for my PC or Laptop, the theme changes. There are absolutely no margins  on the left (as you might be reading by now and must have observed it…!). So does this theme add value to my blogging experience? The Theme should be compatible across all platforms. Maybe we need to evolve more…

READ THIS BLOG ON YOUR MOBILE FOR A START! Leave a comment or opinion about your experiences too. Let’s connect soon…!


Digital Marketing Operations

May 1, 2012

The Social Design


Managing the Digital Marketing campaigns is a new and unexplored philosophy in sales promotion and marketing. The increasing digital world has presented many opportunities and challenges for monitoring internet marketing and developing go to market strategies. Every market has its own behavioral pattern when it comes to social media marketing.


With the widespread diffusion of desktop computers, the Internet and the World Wide Web over the past decade, more and more of what a modern enterprise does each day, involves the movement of electronic bits of information. Bits of customer information, bits of employee information, bits of product information, making the product as information itself stored in humungous servers and then transferred to the right person at the right time.


From this vantage point, the modern enterprise is becoming ever more “digital” in terms of what it is and what it does. For start-up firms/processes in digital marketing or firms seeking to be partners with the world’s leading social/professional networking sites, there needs to be a systematic understanding of the business processes involved. Following is a gist of the most important subjects of concern to marketing managers looking forward to tame information to their fingertips.

  • Design virtual business processes that are user friendly
  • Performance metrics to enhance the effectiveness of sales promotion
  • Innovative business models involving marketing mix
  • Behavioral pattern of markets with respect to increase in online population
  • Business processes automation
  • Channel sales management to exploit channel synergy
  • Relationship management in computer-mediated interaction
  • Security of intellectual property;
  • Operational ethics dealing with information

Let’s explore all the mentioned topics and be partners!